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|Self-publishing is hard work. It’s a triathlon. First you have to write the book; then you have to learn how to publish it; and then you have to promote it. Anything that makes any of those jobs easier has to be welcome. And given that the third leg of the triathlon — the marketing stage — never ends, help with book promotion is especially welcome.
Thankfully the Kindle is packed with features that can make book promotion easier, primarily by accelerating the most powerful weapon in the book marketer’s arsenal: word-of-mouth.
Unfortunately most authors don’t understand the Kindle’s built-in marketing features. They treat their books on the Kindle like they would treat print books. That means they don’t optimise their books to make use of free and powerful features that the world’s biggest bookstore has quite deliberately baked into the devices.
In almost every Kindle book I open the author and publisher have actually set the books up to work against the powerful but free tools that Amazon has included with the Kindle and its bookstore.
- These features for ebook promotion are simple to understand; easy to implement; and they’re free. You just need to learn what tools for promotion are available; how they work; and how to use them in your own ebook promotion.
- After you’ve set your ebook up properly for promotion with these tools, you don’t need to do anything else with these features: they’ll just carry on doing their share of your ebook promotion automatically and indefinitely.
- You’ll be well ahead of the competition. While I do see some authors using some of the Kindle’s promotion features, I’ve yet to see a single author using all of them. You could be among the first.
This is a short book packed with practical advice that’s quick to read and easy to implement but that will have a real impact on the reach of your marketing and the sales of your book.
What you’ll learn
How to make sure your ebook persuades uncertain readers to hit the Buy button. You’ll be amazed how many ebooks are arranged for the buyers and ignore the triers. How to direct your readers’ to buy the ebook you want them to after they’ve read your ebook and without the reader searching back through the Amazon store. How authors are missing out on word-of-mouth promotion to thousands and thousands of readers. In fact some ebooks actively work against word of mouth recommendations. The number one ebook promotion tool on Amazon and how ebooks let their authors down in making it work for them.
This is a great guide for the author getting into Kindle publishing. I’ve picked up a few tricks myself from it. — Tony Eldridge, author of “Marketing Tips for Authors”
I’m a traditionally published writer looking to put some short story collections on Kindle. I found your book through Google. It was concise and full of good info for a newbie like me. Both my husband and I read it and are going to be able to implement your suggestions right off the bat. Thanks for this valuable resource! — Marybeth Whalen, author of novels “The Mailbox” and “She Makes It Look Easy”
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My online course How to Publish Your Ebook for Amazon’s Kindle includes 4.5 hours of video instruction and includes the ability to ask me questions.
Find out more here.