Imagine you had a time machine to transport one of history’s greatest salesmen to the present — P. T. Barnum, David Ogilvy or, if you like your admen fictional, Don Draper from Mad Men.
Now imagine you could sit him down in front of your computer and show him the internet.
His mind would boggle at your ability to reach a potential international audience of over a billion from the keyboard on your desk.
Your old-school salesman would see that he would be no longer constrained by the limitations of billboards, posters, direct mail and there being just a few prime-time TV slots on a handful of networks.
He’d see he wouldn’t even be constrained by geography anymore — this audience is all over the world. His mind might explode thinking about everything he could now do with a shoestring budget and an always-available audience.
- Maybe you find social media a little overwhelming.
- Perhaps you haven’t been able to set aside the time to get to grips with it.
- You might argue that you like a more old-fashioned approach.
- Perhaps it really is true that your customers are some of the only people in the first world who aren’t doing research and making decisions online.
- Maybe that’s why you don’t care about the links, traffic and attention from Google that social media brings
Who should be the one travelling back in time?
When it’s time to get back in the time machine, your guest is going to suggest that it’s you who should be travelling back in time while he stays to make his fortune online.
The simple way to make the most of social media
You can play the big rooms, too
To promote anything today — yourself, your products, your books, your services — you don’t have to be using social media but why wouldn’t you? With blogs, Twitter, Facebook and LinkedIn, everyone can now play the big rooms. These are places where hundreds of millions of affluent, connected potential buyers hang out. And what’s more they conveniently label themselves according to their interests and choose to sort themselves neatly into groups for you to target.
Take the Social Media Check-Up
The Social Media Check-Up is an email course of two emails per week for four weeks.
One-by-one you’ll look at:
The emails are concise and practical.
Each will take you through:
- The opportunity — get a simple explanation of what each of the tools has to offer
- How you get started — know where to sign up and begin
- Why you would do it — understand the potential benefits to you of getting involved
- Why you might want to give it a miss — not every tool suits every person, you need to know why one might not work for you
- Sharpening your presence — plain English, practical tips for how to make the most of the time you spend, including recommendations for further reading and tools that can help
Only $19.99! Free for a limited time
This is a short course with powerful recommendations and it’s free for a limited time. Even if you’re not ready to act on the advice now, you can keep the series for reference for when you’re ready.